For the second 12 months inside a row, generative AI was a most important concept at Cannes Lions 2024. Discussions have matured considering the fact that Cannes Lions 2023 — from early questions on AI’s role in advertising to newer explorations of sensible applications — but advertising execs nevertheless recognized an excessive of AI jargon
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To uncover them, we 1st collected tips from Salon's employees, frequent critics and pals. Then we sifted by piles of textbooks so vast that Laura has not been in a position to close her Workplace door for weeks, go through right until our eyes ached and our heads had been numb, picked up Just about every new volume emotion like we might fairly do j